Social Network Info You Can Use For Promotion

Social media is constantly changing and evolving, and the stats that worked last year can be enormously out of date only 6 months later. That said, here's some of the latest social information of 2014 gathered by Digital Insights, and how it can be useful to bands and artists.

• 75% of engagement on a Facebook post happens within the first 5 hours. Don't post too many close together or too far apart for maximum engagement.

• The most common reason to unlike something on Facebook is an uninteresting post. Make sure your content is always informative and relevant. Don't just post for the sake of posting.

• 53% of interaction between a Google+ user and a brand is positive. You've discovered and established your brand already, right?

• 22% of adults visit Google+ once a month. It's not as big as Facebook, but it still has over 540 million monthly users, so it's worth being on.

• 44% of users on Twitter have never sent a tweet. That doesn't mean that they don't read what you're tweeting though, so don't worry if the engagement seems lower than other networks.

• 84% of women and 50% of men stay active on Pinterest. It's a great network to be on if your audience is there. Poll them to find out.

• 23% of teens consider Instagram their favorite social network. Once again, it's a great network to be on if your audience is there.

• Weekends are the most popular time to send Vines. This is contrary to most other networks, where during the week sees more activity.

• 40% of YouTube traffic comes from mobile. Make sure that your videos look good on mobile devices.

• Marketers using blogs generate 67% more leads. Blogs are a great way to build and engage an audience if you're willing to spend the time and do it on a consistent basis.

Information is power, so use the above info to help expand and engage your audience. You can also find out some powerful ways to use social media with my Social Media Promotion for Musicians book.

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